Friday, June 02, 2006

Company Website

Well, after a year and a half of a placeholder website, we finally got something basic online. Go check it out here.

After you check it out, please come back here (or use the contact link on the page) and let me know what you think. Specifically, I'm curious about the QuickTime movies. Please let me know if you're able or unable to watch the videos. I'm in the process of possibly converting to Flash video, which is more widely available, but I'll only go to that trouble if 20% or more of you can't watch the QT's.

Something more advanced will eventually be designed, but for now this should give a good idea of our services.

Ok, off you go. And if any of my faithful readers have need, (both of you) or know of entities that might have need of our services, please pass the link on. My babies need new shoes.

5 comments:

Anonymous said...

I keep going to "willmymediapop.com" but I never come up with anything that looks like your webpage....

Anonymous said...

I think it's "doesmymediapop".

Philip said...

You're "both" wrong. I don't understand. It's not that hard to remember. Perhaps anonymous is an intellectual and is overanalyzing the meaning of the URL.

Anonymous said...

Perhaps my intellectualism does indeed get in the way. Let me try again: www.mediapop.com

Oh, wait - that domain name is taken by someone else! But networksolutions.com helpfully suggests that "multimediapop.com" is available, as is "mediapopsite.com" and even "mediaappear.com".

But why would "multimediapop.com" be easier to remember than something that has a form of the verb "to do" as well as a pronoun AND the company name too!!

You are right. Most intellectuals I know name their company with the same name as their website. Just a testimony to the way they overthink and overanalyze the situation.

Philip said...

anonymous said,

"You are right. Most intellectuals I know name their company with the same name as their website. Just a testimony to the way they overthink and overanalyze the situation."

True, that is the traditional model. For instance, I went to check out the site of a company I've been following for a while, www.lumenware.com. Perhaps a possiblity for this company instead should be www.lumenwhere.com, because I couldn't find anything about them.

In our case, we did have to be creative. The MediaPOP name just fit, but alas, someone else owned the rights to the domain. But we really do like the domain we chose, and we frequently get positive comments when we tell people our URL. It seems to be very memorable to most non-intellectuals. I did extensive market-research before we finalized our domain, telling people our URL once, then asking them several days, even months later, what our web URL was. Everyone remembered, except for one person that couldn't remember the proper pronoun.

Further, because of our logo (go to the webpage if you need a refresher) which had the POP capitalized and emphasized more than the other letters, many people would us as what the POP stood for. The question domain, doesyourmediapop.com not only reinforces our name, but also gives context to the pop, and tells the audience what we can do for them. Another benefit that we see is that it causes the reader's brain to process the question, even if in the sub-conscious. "Does my media POP? Well, no it doesn't. I should give these guys a look, because they'll make it pop!" It prepares their mind for what they will see, before they get here. (see lumenwhere)

Of course, this is psychological pablum and is a theory only, but that was the thinking behind the decision.

Anyway, it is a valid point anonymous, and I'd love to have the .com domain, but I also wouldn't trade the company name. I greatly appreciate your thoughts and input.

And if your media doesn't pop, (if you need a website perhaps) you know where to go.